In recent years the terms media and interactivity merged further together and enabled numerous new possibilities of communication globally. Behind already defined and seemingly de-personalised “markets”, more and more people with individual personalities become noticeable. Web 2.0, video-blogs and podcasting are not science fiction anymore, they are every day life for a fast growing number of people.
Being creative means recharge your ideas and develop their optimum visualisation. Your clients will not just be accessible, they will be tangible. This is a great challenge, especially if not just boundaries within a country but cultural boundaries are supposed to be negotiated.